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Unique & Specialized Different Embroideries Embroidery of India includes dozens of regional embroidery styles varying by different region. The Indian embroidery has a wide variety due to the use of different materials. The various types of Indian embroidery contain different aspects of regional specialty like Gold embroidery of Jaipur, known as 'Gota-Work', Kantha embroidery, Karchobi embroidery, Kashida embroidery, Kasuti embroidery, Kathi embroidery, Patti Ka Kaam etc. The most tedious form of Indian embroidery is the Zardozi workmanship. This form of embroidery uses metal thread instead of the usual silk or rayon. The fabric is usually of silk or velvet and is marked with the pattern and then the craftsman covers the pattern with metal thread embellishing it with stones or beads.  1. Kashida:  Kashmiri embroidery or Kashida is colorful.

Summer Cool & Stylish Clothing Tips Apart from rising temperatures, summer brings with it a hard-to-shake urge to shop. Maybe it’s because the weather’s warmer and those weekend trips require a few new cute outfits, but refreshing our summer closet is an activity we’re probably not alone in anticipating. However, before you bust out that credit card, there are a few tips and tricks to keep in mind when buying for the summer months; small pieces of advice that’ll ensure you get the most bang for your buck and be as comfortable as you can be during the dog days. Read on below extremely useful tips to help you make the most of your summer shopping! 1. Keep your clothes loose. The looser, the better. The less fabric you have

Top 9 Traditional Wardrobe Essentials for Indian Women Women have the luxury of a lot of options when it comes to their wardrobe, which men usually don't, and thank God for that! But having more options usually means that your wardrobe is going to be flooded with clothes. From a heavy Anarkali to a comfy kurta, there’s a certain effortless elegance that comes with Indian wear. Whether it is for work, a family pooja, a wedding function or just like that, Apparese® tell you some essentials your Indian traditional wear wardrobe needs. Kurtas Bright kurtas in light fabrics, fun prints and chikan embroidery are a quintessential staple for your ethnic wear closet. Pair them with jeans, leggings or patialas to stay comfortably cool on a hot day.

The History of Zardozi Work Zardozi is a form of embroidery that came to India from Persia. Its literal translation, “zar” meaning gold and “dozi” meaning embroidery, refers to the process of using metallic-bound threads to sew embellishment on to various fabrics.  This weighty and complex style of design is said to have been brought to India with the Mughal conquerors.     Origin & History Zardozi has its earliest mentions in Vedic literatures, the Ramayana, and the Mahabharata. The aboriginal process was “Kalabatun”, used silk threads wrapped in real gold and silver wires to decorate satin and velvet fabrics. Along with the threads, other opulent embellishments such as sequins, beads, precious and semi-precious stones and pearls were also sewn on. At its topmost, it was used in the Mughal Era by

Worldwide Attraction of Indian Traditional Clothing India is recognized for its diversity in all over the world. Indian traditional clothing is just one of the things that discriminate one part of India from the other. The traditional Indian attire has earned admirers from people from all over the world. All forms of clothing require a lot of hard work and attention to detail. Many of these art forms are dying because the cost of production is higher and few people can afford to pay the high cost of the dress. This has forced the textile ministry to come up with ways to sustain these artisans and preserve their talent and art. As every state of India is geographically diverse from the other, this has given rise

6 Best Online Shopping Products for Women Fashion No matter how much we love wearing a pair of jeans, the amount of comfort and grace that a traditional can give is unmatchable. Be it college going girl, working women or homemaker, traditional clothes are an instant preferred for every girl. And girls just don’t need an occasion to shop especially for our favorite Indian wear clothing. Apparese® is India’s largest and fastest growing online fashion marketplace for everyday women. It gives you options to shop from suits, kurtis, lehengas to dupattas, sarees etc. You can buy handloom silk sarees as well as trendy gowns for your best friend’s wedding. Make your journey of exploring the different traditional, ethnic roots fun by pampering yourself with ethnic wear brought to

Popularity of Indian Traditional Apparels in Western Countries From salwar kameez to bell-bottoms to high-street fashion, Indian fashion has undergone significant transformation through the decades. There is a saying: “Dress scruffily and they remember the dress; dress impeccably and they remember the woman.” India's transformation in women’s clothing and fashion over the years has not been as drastic as compared to its western counterparts, owing to various traditional beliefs and values still held by most Indian women. Nevertheless, with changing times, even the most traditional apparels have been modified to hold an urban look without compromising on tradition. Need for Indian traditional wear in foreign land Image 1: Oprah Winfrey wore beautiful Silk Saree during her India Visit There is a huge demand for Indian Traditional wear in Foreign countries. There

Indian Beauty in Saree Fashion and clothing have a different definition and interpretation depending on the time, culture and the society that we are talking about. What is it about the saree, a 6 – 8 yard piece of un-stitched cloth which invokes visions of elegance, sensuality, allure and personification of ultimate grace? History of Indian Saree Saree is there in India from last more than 5000 years old! The oldest form of garment in the world, which is still in existence. Rig Vedas – among the oldest literature composed by mankind mention it and records from the Indus Valley Civilization also indicate its existence. The attachment that Indian women have with the Saree has continued down the ages and apparese.com caters this beautiful ethnic tradition. Numerous Goddess, Apsaras