Popularity of Indian Traditional Apparels
in Western Countries
From salwar kameez to bell-bottoms to high-street fashion, Indian fashion has undergone significant transformation through the decades. There is a saying:
“Dress scruffily and they remember the dress; dress impeccably and they remember the woman.”
India’s transformation in women’s clothing and fashion over the years has not been as drastic as compared to its western counterparts, owing to various traditional beliefs and values still held by most Indian women. Nevertheless, with changing times, even the most traditional apparels have been modified to hold an urban look without compromising on tradition.
Need for Indian traditional wear in foreign land
Image 1: Oprah Winfrey wore beautiful Silk Saree during her India Visit
There is a huge demand for Indian Traditional wear in Foreign countries. There are huge NRI population in other countries. Traditional Indian wedding are also a fashion in foreign countries. Many NRI’s would be eager to get these traditional Indian wears shipped overseas. Even many international celebrities wear traditional clothes when at special occasions or when they visit India.
Image 2: Julia Roberts wore Saree for the movie “Eat, Pray, Love”.
But the main factor is the authenticity and the price. We have seen that when we talk about NRI’s most of the vendor exaggerate the price. Apparese® is one of the best online store , at apparese.com you can find their traditional products 100% genuine, authentic and mainly the price is quite reasonable.
The demand is an obvious thing as Indians in large numbers are residing in foreign countries. Many Indians are staying outside but with their actual lifestyle. And even though some of them completely have accepted western culture, they too are in need of traditional wear at special occasions like Diwali, Lohri/Baisakhi or Eid and some engagement/marriage functions. Millions of Indians are living in foreign lands and in the festive season they make a large gathering and celebrate the religious events. During that time, they can be seen wearing the ethnic wears in style. They are strongly connected to their roots and following their traditions and customs like they used to in India.
The rapid growth in Indian fashion industry has made it fast-moving and demanding in the foreign markets. Many fashion designers and merchants are working together to export the exclusive outfits abroad. The Indian clothing market has been increasing at a rapid pace. Its market in foreign countries has reached to million dollars. NRIs are the main buyers of ethnic wear.
Image 3: Pamela Anderson wore Saree during her visit in India.
Apparese® is the best and highly secured online portal to purchase genuine latest Indian Ethnic Wear online at affordable and reasonable prices. It has wide variety of latest collections for all occasions including party wear sarees, casual wear sarees, festival wear sarees etc. You can purchase latest designer sarees online and dresses for all occasions at reasonable prices at Apparese®. One of the best site for women’s wear. From enchanting salwar kameez, designer wedding sarees, party wear, Anarkali suits to flamboyant lehenga cholis and lehenga sarees, all your requirements will be taken care of here.